Welcoming the Golden Horse Year with Unity and Forging Ahead - 2025 Marketing Summary Conference of IIIBEAR Fastener
Recently, the 2025 Annual Marketing Summary Conference of IIIBEAR was successfully held. Company executives attended the conference, and reviewed the striving journey of 2025 and deployed the strategic direction for 2026 together with all employees.
Empowered by Digitalization, Forging Ahead Hand in Hand
Speech by the General Manager
At the conference, General Manager Mr. Ma delivered a strategic speech first, clarifying the enterprise's development positioning of "transforming from a traditional fastener manufacturing and sales company into an internet science and technology innovation enterprise". He pointed out that the company is injecting technological momentum into the traditional fastener industry through the "Four-Drive" strategy (Flybear Intelligent Manufacturing, IIIBEAR Platform, Bear Bit NVMI Intelligent IoT, Flybear Supply-chain Intelligent Supply Chain), enabling products to "spread their technological wings and fly to the whole world".
Mr. Ma emphasized that the core source of enterprise development is "Talent + Innovative Technology". The Flybear brand builds a solid foundation for long-term development with talents as the cornerstone, and the IIIBEAR Platform drives sustainable development with internet science and technology innovation. The two work together to provide a solid guarantee for the group to navigate through cycles and move forward steadily.
Forging Ahead with Perseverance, Innovating Constantly
Speech by the Deputy General Manager
Subsequently, Deputy General Manager Ms. Wang conducted an in-depth review based on the overall data of 2025. Faced with the market environment where the traffic dividend is fading, Ms. Wang specially proposed to continuously refine the agile team, strictly control quality, and realize the leap from transaction to long-term service by continuously creating value for customers.
Speech by the Sales Deputy General Manager
Sales Deputy General Manager Mr. Wang then made a special report on performance. He first sent New Year wishes to all employees and shared insights around customer value, team growth and performance breakthroughs. He stated that each sales division achieved outstanding results in core regions and key customer businesses in 2025, and encouraged everyone to continue to break through themselves, surpass dreams in the new year, and sprint for the 2026 performance goals together with more solid customer service and stronger professional capabilities.
Forging Ahead with Perseverance, Innovating Constantly
Speeches by Various Functional Departments
All functional departments also completed their annual work reports simultaneously. Departments such as marketing, product and supply chain summarized their supporting achievements in brand promotion, product iteration, delivery guarantee and other aspects, sorted out pain points such as cross-departmental collaboration efficiency and data support capabilities, and promised to further optimize processes to provide more solid back-end support for front-line businesses.
Speeches by Various Subsidiaries
At the same time, subsidiaries in Suzhou, Taicang, Shenzhen, Zhongshan, Chongqing, Dalian and other places completed their annual reports one after another. Combining their own regional development characteristics, each subsidiary reviewed the work results in local market expansion, customer service, production capacity collaboration and other aspects in the past year. In the following days, they will deepen the regional market, consolidate the operational foundation, help the headquarters' global layout take effect, and form a strong synergy of one heart and collaborative development from top to bottom.
Commendation and Award Ceremony
This conference also specially set up an employee promotion and annual award ceremony to commend outstanding individuals and teams who took on responsibilities and achieved remarkable performance in the past year, inspiring all partners to face challenges hand in hand and create better results with a down-to-earth and striving attitude.
In the new year, the company has clarified the overall development direction and key work for the next stage. All employees will also go all out, strive for the first place with practical actions, face difficulties head-on, do a solid job in all work, and strive to achieve better results.
